We have moved
It’s been really, really, real, but we have moved to a new blog space housed on our updated website @ www.ideabreaker.com. We look forward to seeing you over yonder past that there bend.
Thanks again for everything,
The ideabreaker team
Two hours: Conclusion
As I mentioned in the first of these three posts, although David Lago was our point of contact in setting up this meeting, he was ultimately unable to make it. I have no illusions as to my lack of understanding regarding the actual task of programming. I am not the “tech guy” of our team. I am what Michael Nelson has dubbed a “technology generalist”. What this means is that I know just enough to be dangerous. I thought about the possibility that in my attempt to explain and demonstrate what we are working on I would be bombarded with questions. Questions are nothing new mind you, I field them all the time regarding ideabreaker. However, I am not normally answering questions posed by individuals with PhDs in various branches of computer science. That is David’s area of expertise. He has all of the fancy letters behind his name and pretty pieces of paper on the wall. Still, I was adamant about capitalizing on this opportunity as it had presented itself. I started by showing some of our proof of concept materials and followed up with letting Vassil be the first person to see our still in progress prototype.
My reservations could not have been less warranted. Of course Dr. Roussev and I discussed the finer points of our technology and approach and collaborative practices in general, but I never at any point felt out-classed. Vassil has that ability to break down complex materials into digestible pieces. Aside from being a hallmark of a great teacher, it demonstrates much more when outside of the class room. I will discuss this as a business dynamic in a future post. In this post I will kill the last two birds with one stone by sharing our discussion on collaborative practices in software and Dr. Roussev’s thoughts on ideabreaker specifically as a product and a platform. Much of what was put forth is already under consideration, but there were still plenty of eye opening material that I had not previously considered.
Roussev on ideabreaker.com:
Collaboration:
1. Realtime must be mastered now. Make it a priority because everything else is a cakewalk. Careers are made simply on the topic of effective concurrency.
2. Subtlety in team awareness [ color, icon, shape, transparency, simplicity ] is a difficult art A mechanism for identity must exist.
3. Users updating the workspace must be priority in collab development. Otherwise: ping–>delay–>breakdown
4. Looking beyond “realtime”: You must decide between Asynchronous, Synchronous or Hybrid. Each has its own unique problems, benefits and tradeoffs.
5. Looking beyond “realtime” even further, identical or divergent environment? How do you share? How do you sync?
7. Reinterpret collaborative visualizations. Translate human protocol to create intuitive environments. How can you track the movements of team members on your screen in an effective but non intrusive way. (remote pointers and other visual tools, etc.)
8. Merging data in a collaborative environment is a difficult science. Explore techniques to “lock users” out and prevent simulatneous manipulation of the environment and the data. This will be the toughest nut to crack.
Why is no one doing this?!
1. No one is doing this because it has already be done. 10 years ago it was done, but the horsepower wasn’t there to do it effectively and the users weren’t there to take advantage of it. People were not ready. Remember timing.
2. Research runs 20 years ahead of the commercial schedule, once the research is able to be commercialized it is done with academia. It doesn’t belong here anymore.
3. Everyone is doing something collaborative, look around. But noone is doing it very well and noone has figured out how to make money with it. Maybe you are different. Maybe you will make the money.
4. History doesn’t repeat itself, it just rhymes.
5. Did I mention timing?
ideabreaker.com
1. There are a tremendous numbers of opportunities within this platform, be careful not to chase them. You cannot exploit them all effectively. Focus cannot be overemphasized.
2. Visual applications have been and are the future. Software has been steadily marching in the direction that ideabreaker has decided to go.
3. Your approach (object oriented data manipulation) is novel and necessary. Tabbed has its place in high level organizational, and tables are necessary to view the actual data in a native environment and in a cogent fashion.
4. People desire to interact in an environment that mimics on some level what they interact with outside of the PC. This is critical to success.
5. The programs that we built were what people today call “widgets” These widgets were deployed to great effect in what was essentially a whiteboard environment. What you have here is structured and ultimately more useful”
Wow.
Two hours continued. . .

As promised in my last post here is part 2 of my conversation with Dr. Vassil Roussev from the University of New Orleans. These thoughts are listed in no particular order, but are grouped by topic. Yesterday I posted some of Dr. Roussev’s thoughts on UI design. In this post we are going to move into application development. Feel free to take notes. I sure did.
Dr. Roussev on Development:
1. There are a tremendous numbers of opportunities within your platform, be careful not to chase them. You cannot exploit them all effectively. Focus cannot be overemphasized.
2. Reinventing is not a bad thing. Succesful technologies are continually reinvented until their time comes. The time must come. Technologies are reinvented until their time appears.
3. Bill Gates never actually created anything. He just made exceptional packaging for existing technologies. Culmination is lucrative.
4. Simple things just tend to work well. You will do well to remember this.
5. Did I mention Focus?
6. There is a huge difference between playing and working. Resist the urge to create a toy. Again, remember Clippy.
7. Every action, function, and feature must be necessary and have a visual metaphor. Everything. This cannot be overstated.
8. Creative resources are necessary to successful development, but you can’t take your eye off of them for a second. Keep track of their movements.
9. Let users drive your development and feature set to an extent. They will ask for what is important over and over and over. Not everyone is right, but be sure to listen for the ones who are.
10. Be humble. Be confident but be humble. Pride precedes dissaster.
Next: Dr. Roussev on ideabreaker
Two hours with Dr. Vassil Roussev
David Lago is a 3rd degree blackbelt in Google-Fu. I really have no idea how he is able to find the information that he comes up with on a nearly constant basis. Last week for example, he began feeding me a new line of papers, publications and research centering around collaborative software systems. I stay very much on top of emerging trends in collaborative applications and groupware, but I must confess that I rarely delve into the type of information and data that academia has produced and is currently producing. The one common denominator in the majority of the research that David had provided me with was a name. Vassil Roussev. As is often the case with these documents and slides, you have to work pretty hard to get your hands on them all. As an aside, Dr. Roussev has a new site that is being put together as we speak, so check here from time to time. I will also be attepting to consolidate his work on collaborative systems and software, but in the mean time you can find 4 of his papers here for sure.
With a little additional digging, David discovered that Dr. Roussev is currently a professor at the University of New Orleans, a stones throw away! Given the nature of our company, our mission, and our forthcoming platform, we were stoked at the possibility of showing Dr. Roussev what we are working on. Fortunately, after a bit or correspondence, Dr. Roussev agreed to sit down with us. Unfortunately, David couldn’t make it. Boy did he miss out
I was intent on not consuming too much of the Doctors time and I had a clear cut agenda. 3 questions. Nothing more, nothing less. Dr. Roussev was kind enough to answer my 3 questions, and then provide me with nearly 2 hours of unabated honesty in the realm of collaboration, software development, and a litany of other areas in straight stream of consciousness style.
I will devote the next few posts to sharing some of this insight. Granted, some of these things may seem obvious, others are very insightful, and others raise more questions than they answer. This is in the first person as I heard it. I have broken my notes down into some loose sections. One of the areas that we discussed was user interface design and I think that I will start there.
Roussev on UI design:
1. Human beings like to use something pretty. There are a large number of people that will not use an app strictly on the basis that they do not find it attractive. Keep it sexy, but keep it simple.
2. Eye candy IS important, but it is a fine line. Be careful not to overdo it. Remember! Simple things just tend to work well.
2. Everything that the user sees must have a metaphor. Every action and visual effect needs a reason.
3. Successful UI is never an accident. Never.
4. Do not incorporate visual effects because you can. You will be cute for about 5 minutes. Then you will be hated. Think Clippy.
4. Everything makes sense now while it is small. How do yo display the information when this thing gets huge? This is the challenge. Even mid-sized enterprise will result in huge. Solve this when it is small or you will never be able to.
5. Think about how you organize your stuff on your desktop. Ask around, you will uncover both innovation and consensus. Leverage this data to create filtering options for your users data.
6. Piggyback what works now. An Icon with mouseover preview may be more than enough. Whatever you do, don’t be microsoft office 07.
7. Resist going for the wow factor. Cool wears off rather quickly. Cool is hollow.
8. Did I mention keep it simple?
Next: Application Development
Paul Graham is always Right.
Ok, noone is right ALL of the time, but there have been a precious few things that Mr. Graham has ever said that I have disagreed with, and even less things that didn’t benefit me as a person and entrepreneur. In fairness, Mr. Graham’s “Fundraising Survival Guide” hit my box thanks to Ben
This particular essay is an instant source of equipping (if that makes sense) from the man who has taken a hard look at literally dozens of early, nasty, seed stage companies via Y-Combinator. Mr Graham offers a uniquely human perspective on the process in part because he is one of the few individuals that has been on both ends of the spectrum. Entrepreneur and Investor. By the way, he has done each very well to this point.
Brilliant stuff.
Please do yourself a favor and check it out here.
Product Demo V1.0
At long last, we have a product demo uploaded. No, it is not fully interactive, that is still on the way. Regardless, I am so proud of our team for thier hard work and determination. It outlines 6 of our 12 basic tools that will be available in the alpha release. This demo is basically intended to help clear up some of the questions that we recieve as to the mechanics and logistics of the workspace. Again, this is a fairly simple walkthru, but it accomplishes it’s task. The UI seems to evolve on an hourly basis, so don’t hold us to this. Keep on the lookout for a fully interactive demo in the next couple of weeks.
Special thanks to Lee Graham, founder of trimagination for his hard work, design skill and positve attitude.
A day late but still worth mentioning.
While this is old news in the age of instant information, I feel that it warrants mentioning. On Thursday I came across a forum post by David Lago on the Vencorps site. The thread was in reference to books that entrepreneurs should read. It was started by Lee Graham founder of TRImagination and produced a large number of exceptional materials including:
1. Books- everything from “Art of the Start” to “Getting Real” to “The Third Wave”.
2. Presentations on blue ocean strategy and various other business practices
3. Lectures- The most critical of which was “The Last lecture” by Professor Randy Pausch now available in book form through Hyperion Publishing and available here.
This was the first time that I was ever exposed to Professor Pausch in any real way, and I felt like a fool for never experiencing his work before. I watched the entire lecture in one sitting that Thursday afternoon. After the lecture was finished, I did some additional reasearch and attempted to extract every ounce of knowledge that I could in a short time frame.
Yesterday afternoon I was speaking to Michael Nelson about business materials when I nearly hit the floor. Just one day after having “met” this amazing man, I was informed that he had passed. I was shocked. Yesterday the entire net was ablaze eulogizing and proclaiming the greatness of Professor Pausch and I crawled literally hundreds of blogs and news sites and learned of the far reaching impact of Professor Pausches work and legacy. He was truly amazing.
Donations can be made to the Carnegie Mellon’s Randy Pausch Memorial Fund.
Alpha Invite
We have just added a form on our homepage with the intention of building a core group of individuals to participate in our alpha which has been tentatively set for the end of August. Head on over to ideabreaker.com and check it out. We are planning on limiting this alpha to 1200-1500 users, and we fully expect to get there pretty quickly, so any interested parties are encouraged to sign up as soon as possible. Of course we promise not to sell, distribute, spam or otherwise abuse your personal information.
Thanks!
ideabreaker executive slidecast
As one of the last in a long series of hoops that we have had to jump through in the VenCorps showdown, we were charged with uploading a 10-20-30 powerpoint presentation. A couple of things jumped out at me right away: We are to use slideshare, so 10 slides with no animation would equal roughly 3 minutes worth of viewing hence negating the 20. A twenty minute slideshow would require around 90 slides in this context hence negating the 10. It seemed that the only thing that would be a constant was the 30 pt font. In lieu of this, I made a 43 slide presentation that mimicked animation using 10 master slides. I then walked through the presentation and recoreded the “pitch”, converted it to mp3 and stored it on archive.org. I had the makings of my first slide cast. 4 hours later the results are in. I feel as though this is the happiest medium and a worthy compromise. Just ignore the number 43 in the lower lefthand corner and it really does look and feel like 10. Mr Kawasaki would be proud.
Michael R. Nelson named VP of Strategic Operations

Last night in the wee hours of the morning, ideabreaker.com inked a deal with Michael R. Nelson in a noteworty acquisition of human capital. Mr. Nelson has been appointed VP of Strategic Operations at ideabreaker effective immediately. We came into contact with Mr. Nelson through the VenCorps Community and after a period of introduction, conversation, and collaboration, the decision was made to offer Michael a position within our emerging company. Mr. Nelson was gracious enough to accept our offer.
Michael R. Nelson – VP Strategic Operations
Professional Summary – Through a long and varied career in several industries and with 10 years as an I.T. Management & Strategy consultant; customer service, innovation, and bottom-line reality have been my areas of focus. Successful consulting engagements internationally with manufacturing, retail, finance and service industry experience help to provide the broad base of understanding that enhances communication between executives, users and developers. With Ideabreaker I will be bringing my years of experience across many industries and market segments to bear in helping to make the end product a realistically useful tool for the widest user base possible.
Core Competencies – Project Management, Product Management, I.T. Management & Strategy, Strategic Planning, Operations, New Business Development, Business Process Re-engineering, Team Building, Procurement & Contract Management, Economics, Business Philosophy, Cynic
Education – B.B.A. Business Administration 1993
Iowa State University, Ames, Iowa
-
Archives
- October 2008 (1)
- August 2008 (4)
- July 2008 (13)
- June 2008 (3)
- May 2008 (3)
- April 2008 (5)
-
Categories
-
RSS
Entries RSS
Comments RSS




